Are warning signs required by law?
Yes, warning signs are required by law. As in many countries, the use of warning signs has been legalized by the Occupational Health and Safety Law in Turkey. The Health and Safety (Safety Signs and Signals) regulations require employers to provide adequate safety signage to highlight risks that cannot be removed through other means. This often means risks that are intrinsic to the operation of the business. In addition, the law states that substances that will cause harm and could cause death are marked with warning signs, signaling the type of hazardous substance and the risks associated with it.
Direction Sign
Almost all types of business require directional signage in one form or another. Even though you might not realize how much you read and use them every day, they’re crucially important in all kinds of settings. They aren’t just the signs showing you where the tills are in supermarkets — they’re an important tool for improving the experience of customers, employees and clients to a point where your business functions better as a result.
The world of retail is naturally the first scenario that comes to most people’s minds when they think of directional or wayfinding signage. Just try finding your way around a large department store without looking at the large monolith signs by the escalators, which tell you which products you’ll find on various floors.
It’s more than the simple fixed signs, too, as digital displays are increasingly popular. These are particularly useful in places like shopping malls, where visitors want to both see an overall map of the center and search for the location of a specific store or outlet.
Tabela Arkası Interior Signage
Traditionally, this would have meant the fiddly process of cross-referencing a map with a key (which might even be out of date). Now, though, a digital display can tell them instantly where to go. It can also be easily updated, as individual stores switch and get replaced, thereby making sure that your signage is always up to date and avoiding the cost of renewing signage or reprinting maps.
In all retail settings, the purpose of directional signage is to streamline the customer’s journey and make their visit a more stress-free experience. The more the signage can do to help prevent them from feeling lost, the better — whether that’s through explaining the layout of the store or highlighting the location of specific things, such as tills, cafés or information points.
Relax and ease the visitor
Remember, the more pleasant and relaxing customers find a shopping experience to be, the more likely they are to both spend more time there and to return.
Retail isn’t just the only type of business in which directional signage is important, though. In any setting in which people might be nervous, the signage has a need to be clear and easily understood in order to not exacerbate things further. Hospitals, courts and universities — all of which are often based in confusing, complex buildings in which unfamiliar people may be anxious, have a need for clarity.
Speed and clarity
Transport hubs — particularly airports — are places where easy navigation is crucial. Many, if not most, of the visitors there will be unfamiliar with the site’s layout.
These are also locations where people might need to be able to find their destination very quickly, if they’re running late or only have a short time to make a connection. For this reason, it’s important that they are as clear as possible, able to be understood at a quick glance without being misinterpreted.
At interchange stations, for example, signage for different modes of transport should have individual styles. You don’t want a traveler to head to rail platform three instead of bus stand three, only to have to double back and risk missing their bus.
The way in which people use spaces of all types has become all the more important. When they visit somewhere new, a wayfinding system that’s easy to understand is the perfect solution to help visitors make the most of their experience.
Don’t forget its other purposes
Big office buildings, meanwhile, show off another use that carefully designed directional signage has.
The wayfinding signage, particularly at the entrance and ground level, is the first impression that visitors will get. It’s therefore important to set out your business’s identity, rather than simply its name.
All signage is a marketing opportunity to extend the reach of your brand. Designing it with your company’s house colors, fonts and logos helps visitors to associate your specific brand with the experience they are about to have.
Museums are a particular example of where more creative signage can be particularly useful. Digital signage solutions here can perform the dual purpose of assisting visitors’ wayfinding and giving additional information about exhibits, as well as advertising upcoming events. They can also easily adapt to changing exhibitions, saving the cost of remaking the sign.
Wayfinding signage is extremely important for businesses of all types, not just the retail examples that initially come to mind. Commercial digital signage takes this even further and moves into the realm of adding several other uses — from giving extra information about visitor attractions to allowing the booking of appointments in hospitals.
To see the range of uses that our customers have found for digital signage, take a look at the types of interactive digital signage solutions that we offer.
WHY DIRECTIONAL SIGNAGE IS IMPORTANT FOR YOUR BUSINESS
Working on the marketing aspect of your business allows you to discover several effective advertising techniques to use. One such example is the usage of directional signage.
Direction signs refer to any kind of signage that aims to guide and give directional assistance to people. It utilizes symbols, spatial figures, or minimal words to denote direction without doing lengthy and complicated explanations. Direction does not necessarily need to advertise anything or act as advertisement signage. It can be used by municipalities, theme parks, museums, malls, and other populated or high-traffic locations.
An effective direction sign needs to give an accurate and precise answer to these three questions instantly:
- Where am I?
- Where is my destination located?
- How do I get to my destination? Or How do I get from Point A to Point B
Direction signs have also been widely used by different kinds of companies as a way to advertise their businesses, which, surprisingly, works. Improve your offline consumer traffic by investing in direction signage. Here are smart reasons why these signs are essential for your business.
- Improve Brand Awareness and Recognition
Digital marketing may be the new trend in promoting brands and improving its recognition. But that is not enough. Businesses need to employ the usage of old-school techniques in the print advertisement–such as using signage–to strengthen the efforts made by your digital team. A high-quality, well-thought, and well-placed wayfinding signs will catch the attention of prospective customers, embedding your brand, products, or services into their minds. Make an effective visual marketing medium by putting up your signs with your business’s brand name, logo, and easy-to-follow guide or direction. If they don’t know you or your location, then how will they do business with you? These signs increase brand recognition and direct people right at your doorstep.
- Direct Human Traffic
Direction signages have four distinct types depending on their use and function. They are as follows:
- Informational – gives the general and overall information regarding a large place or business (e.g., facility signs like bathroom, parking area)
- Identification – tells a person where they currently are. This is the most common type of sign used by offices and municipalities (e.g., door plaque, landmark signage).
- Directional – give guides on how to locate a specific area or get to a particular destination (e.g., directory sign, roads)
- Regulatory – inform people of the safety and liability concerns in the area. It also enforces rules, gives safety advice and privacy information (e.g., access control, compliance standard)
Large businesses like malls greatly benefit from using all these types of direction signs to direct human traffic to their respective places effectively. It maintains order and avoids a chaotic crowd. Medium-sized businesses, such as a large retail store inside a mall, can also benefit from these signages. It brings comfort and a sense of familiarity with customers. First-time consumers would feel at ease in navigating the store by the presence of direction signs to guide them in their purchase journey.
Moreover, directional signages are efficient customer attractors for small and start-up companies. It can advertise your business from a mile away, guiding prospective buyers and leading them to your store.
- Increase Employee Productivity
Having these signs plastered strategically within your store helps people find their destination by themselves without interrupting staff now and then. This would allow your employees to focus their attention on their particular task at hand, without the constant barrage of customers asking for directions. This frees up more of their time to do productive work on pressing matters and be an efficient worker all in all.
- Quality Staff and Customer Experience
Your loyal and prospective buyers are not your only sources of money. Efficient and satisfied employees also play a massive role in your business’s sales and growth, and eventually, in its success. Here’s how direction signs benefit these two crucial components of your business:
- Today, customers value experience more than the product itself. They give high regard to companies that put a value on customer service and user-friendliness.
Having signs around the store ensures that customers will comfortably navigate their way to and from or around your store. It eliminates stress and hassle, making it an overall pleasant experience.
- Signs also benefit your employees as much as it benefits your customers. It helps them navigate the store with ease, going to their respective places without wasting precious time. This is especially true for large, story-wide businesses.
- Great Return on Investment
Direction signages might not be the same as wall signs or roll-up banners, but they are still signs. They will function 24/7, advertising your business day in and day out for an affordable price.
They will guide and lead customers to your store, increasing your sales and brand recognition in the process. Direction signs not only function as guides but also act as an excellent brand promoter provided that you use the right combination of logo, font, color, and graphics. It will catch customers’ attention, piquing their interests, and imprinting your business onto their consciousness. Moreover, It reinforces your other marketing efforts–both online and offline–creating a synergistic effect in increasing your sales and growing your business.
Lastly, it proves to be a fantastic and affordable investment for your company’s future contingencies like:
- Expansion
- Change in administration or selling your company.
- Merger
- Renovation
- Safety
A unique benefit of direction signs is its ability to control the crowd, maintain order, and ensure everyone’s safety in the facility or your business place.
It is an invisible commander who gives instructions to people during times of need or emergencies. It may be as small as a bathroom emergency or a large-scale catastrophe like a fire accident.
CONCLUSION
Direction signs have a great deal of benefits to offer to any kind of business in any industry. It is a cost-effective addition to your business’s marketing efforts, which will definitely yield positive results.
Have a question about our company, products or services? Do contact us and our colleague will deliver the answers! Contact us now and our colleagues will get back to you.
You can check our website at www.tabelaarkasi.com or call us at +90 532 342 32 46 for our Warning and Direction Sign solutions and prices.
